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C-Suite


Of course they’re hard to reach. Yet 86% of purchasing decisions over $500k are elevated to the C-suite. CEOs. CIOs. COOs. CFOs. CMOs. And all the other chiefs. If your sales force is trying to push open the doors to executive boardrooms, perhaps marketing can provide an invitation.

Putting Xerox in the Center of the Technology Convergence Conversation
Putting Xerox in the Center of the Technology Convergence Conversation
Health Integrated Focuses on People
Health Integrated Focuses on People
How MasterCard Markets Back-End Processing with Pizzazz
How MasterCard Markets Back-End Processing with Pizzazz
Want to talk to the Chief? Contact us >

Of course they’re hard to reach. Yet 86% of purchasing decisions over $500k are elevated to the C-suite. CEOs. CIOs. COOs. CFOs. CMOs. And all the other chiefs. If your sales force is trying to push open the doors to executive boardrooms, perhaps marketing can provide an invitation.

When it comes to reaching high-level decision makers, you have to know what they read. Who they respond to. How they use technology. And how their decisions ultimately get made. For insights from our CEO, Bill Murtha, contact us.

Contact us >
  • E&I
  • Health Integrated
  • HNP Capital
  • MasterCard Worldwide
  • Philips
  • Xerox
  • XMPie
  • Ameriprise Financial
  • Citi
  • Mohawk
  • Rochester RHIO
  • American Express Financial Advisors
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  • Social
Xerox Managed Print Services: Generating Demand through Content Marketing

Xerox Managed Print Services needed to be shared with higher-level decision makers and establish more thought leadership. Get Optimistic, a content marketing program did just that, delivering credible, engaging information on today’s technology topics to C-suite execs with a subtle Xerox MPS sell.


What changed: Over 3,000 appointments, $575 million in MPS pipeline and $30 million in signings.
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  • Web
  • Emails and Landing Pages
  • Infographic
Storytelling in Health Care How Health Integrated Redefined Its Space

In the fast-changing business of health insurance, leaders are expected to stay current, keep costs down, ensure a quality member experience, and look out for the health of the whole community. Health Integrated is a unique resource that helps health plans effectively and efficiently serve special needs populations, a costly mandate for many plans. Through a new brand position, redesigned website, a series of information-packed emails, plus live thought leadership events, Health Integrated is helping, not selling.


What changed: A storytelling approach to the website redesign and a content-marketing strategy for email outreach have tripled website traffic and inquiries.
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  • Print
  • Print
  • Direct Mail
  • Web
Sales Cultivation: Turning a Complex MasterCard Offering into a Must-Have

MasterCard RPPS is an industry leader in electronic bill payment processing, but was struggling to make its business relevancy clear to prospects. A thought leadership event and award-winning print campaign helped translate this complex, low-recognition utility into a meaningful, compelling business asset.


What changed: Over 500 event attendees and 121 qualified leads.
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