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Engineers


Engineers like to solve problems. If there are no problems, they will create their own. If you’re marketing to engineers, you have to understand what makes them tick. And what makes them respond. We’ve been creating profitable conversations with tech types for years. And we can help you, too.

Three Print Ads That Make Industrial Products Shine
Three Print Ads That Make Industrial Products Shine
Powering (and Empowering) the Future Soldier
Powering (and Empowering) the Future Soldier
How ITT Goulds Created a Special Day Just for Pumps
How ITT Goulds Created a Special Day Just for Pumps
Download eBook
Download eBook
Download eBook

Engineers like to solve problems. If there are no problems, they will create their own. If you’re marketing to engineers, you have to understand what makes them tick. And what makes them respond. We’ve been creating profitable conversations with tech types for years. And we can help you, too.

From math problems to Myth Busters, we know what content engineers respond to, what sites they visit, even what cable shows they watch. To reach your engineering audience, reach out to Gregg Dinino and the Roberts team.

Connect with us >
  • D3 Engineering
  • ITT
  • Cummins Power Generation
  • Second Wind
  • Thales
  • General Electric
  • Pass & Seymour / Legrand
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  • Print
  • Print
  • Print
Bold Ads That Connect with Engineers

ITT’s IP group was looking for a unique and dramatic way to introduce two new products. Roberts recommended breaking the industry tradition of drab product ads and dramatizing the product benefits instead.


What changed: The ad series contributed to an 86% lift in month-over-month web traffic.
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  • Collateral
ITT Future Soldier Brochure Powering (and Empowering) the Future Soldier

Today’s soldier relies on a variety of technology to stay connected to the team … and protected from the enemy. Communications. GPS. Echolocation. Night vision. The weight of all that technology is great. To help manufacturers create new, lightweight, high-performance wearables for tomorrow’s soldier, ITT’s Cannon and Veam brands can custom-create the smaller, higher-bandwidth electrical connectors. So they asked Roberts to create a brochure and trade show graphics to promote those offerings.


What changed: At a key defense show, ITT was able to announce their offerings and initiate conversations with the three top military manufacturers.
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  • Identity
  • Poster
  • Poster
  • Web
ITT Goulds: Preempting Market Disruption with Brand Reinforcement

ITT Goulds was looking to protect against market disruption during a major brand transition. We introduced several high-visibility brand reinforcement programs before the change, including Pump Appreciation Day (PAD), which featured awards, videos and customer stories, and the World of Pumps Quiz.


What changed: 10,000 quiz-takers and PAD engaged distributors and engineers worldwide.
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