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Members


Everyone wants to belong to something. Marketers have known for decades that the membership model is a powerful way to increase loyalty and profits. And Roberts has decades of experience attracting new members, promoting benefits, delivering value, increasing retention, returns, and a sense of belonging.

Do “credit union” and “love” belong in the same sentence? You bet.
Do “credit union” and “love” belong in the same sentence? You bet.
E&I Wanted to Change—and Expand—Member Perceptions
E&I Wanted to Change—and Expand—Member Perceptions
Credit Union Returns Profits to Its Members Every Year
Credit Union Returns Profits to Its Members Every Year
Join the Roberts results club. Contact us >

Everyone wants to belong to something. Marketers have known for decades that the membership model is a powerful way to increase loyalty and profits. And Roberts has decades of experience attracting new members, promoting benefits, delivering value, increasing retention, returns, and a sense of belonging.

Sign-ups, referrals, rewards. The Roberts team can make “membership” work harder for your brand.

Contact us today >
  • E&I
  • Lifetime Healthcare Companies
  • ESL Federal Credit Union
  • Security Health Plan
  • Univera
  • American Express Financial Advisors
  • Community First Credit Union
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  • TV
  • TV
Community First Credit Union Feeling the Love

When you’re a local credit union in a big state, the competition from banks, online financial institutions and other credit unions is high. But if you can build strong, dare-we-say loving relationships, there’s always opportunity for growth. With fun, fast-paced radio and some charming TV spots, Community First has been steadily growing its member base in sunny Florida for four years now.


What changed: The simple radio spots started a trend four years ago. Now there are more, plus TV spots. And Community First keeps adding branches and members.
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  • Print
  • Print
  • Print
The Power of Association: E&I Offers Savings E&I wanted to change, and expand, member perceptions

E&I Cooperative Purchasing needed to overcome the perception that they only offered contracts for furniture and fixtures. With a new tagline, “Lower Costs for Higher Ed,” and a strategy of showing all kinds of products you could procure through the cooperative, they emphasized savings on everything.


What changed: In just three years the ad campaign helped double purchase volume from existing members and add 120 new member schools.
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  • Print
  • Poster
  • Direct Mail
  • Direct Mail
ESL Owners' Dividend Credit Union Returns Profits to Its Members Every Year

ESL Federal Credit Union pays a dividend to members each year based on the value of their banking relationship. Promoting that dividend is an ideal way to increase member loyalty and attract new members. Roberts helped ESL tout the Owners’ Dividend in numerous fun and engaging ways.


What changed: Member satisfaction surveys showed dramatic increases after each year's campaign. And new member inquiries were up significantly year over year at dividend time.
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