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Seniors


More Medicare enrollees. Higher independent living occupancy. Increased portfolio share. Fewer hospital visits. These are just a few of the goals you may seek in the senior market. But what are the goals of seniors themselves? Continuing to lead, learn, be active, and grow. By going beyond the demographic and understanding individuals, we can help you make a real difference in the marketplace, and in people’s lives.

Advanced Strategy for Advocare
Advanced Strategy for Advocare
Leading the Senior Care Industry with Greenhouse Homes
Leading the Senior Care Industry with Greenhouse Homes
'Art of Aging' Blog Builds Credibility of Senior Living Community
'Art of Aging' Blog Builds Credibility of Senior Living Community
JSL Grows Web Presence for Seniors and Adult Children
JSL Grows Web Presence for Seniors and Adult Children

More Medicare enrollees. Higher independent living occupancy. Increased portfolio share. Fewer hospital visits. These are just a few of the goals you may seek in the senior market. But what are the goals of seniors themselves? Continuing to lead, learn, be active, and grow. By going beyond the demographic and understanding individuals, we can help you make a real difference in the marketplace, and in people’s lives.

Ready to connect with seniors? Contact us >

Double-digit Medicare marketing. Increased occupancy rates. Online engagement. Whatever your goal, let the Roberts team help make it happen.

Contact us today >
  • Health Integrated
  • Jewish Senior Life
  • Lifetime Healthcare Companies
  • MedAmerica
  • Security Health Plan
  • StrongCare
  • Univera
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  • Print
  • TV
Great Experiences Lead to Great Results

With a clearly articulated brand platform and a new brand promise—“Always a great experience”—Security Health moved into AEP season poised to expand into new service markets. We delivered help, information, responsive customer service, sales training, products, and support with a unique level of personal care and a human touch.


What changed: In addition to holding attrition rates to a minuscule 0.9%, we helped exceed YOY metrics in virtually every KPI.
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  • Print
Power of One: JSL Capital Campaign Leading the Senior Care Industry with Green House Homes

The board at Jewish Senior Life made a bold decision to completely change the way they provide services to residents, focusing on a person-centered model of care. The approach includes a commitment to build 14 new Green House homes, which are more home-like than traditional facilities. To help win community and donor support for this dramatic change, Roberts created an emotional video and brochure showcasing the person-centered approach and Green House philosophy.


What changed: In just 12 months, the JSL Foundation was able to meet its “quiet phase” goals and move forward with this ambitious plan.
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  • Web
'Art of Aging' Blog: Jewish Senior Life Connects with "Art of Aging" Blog

In an effort to increase web traffic, reach prospective residents and their families, and build credibility in the crowded senior living space, JSL introduced the “Art of Aging” blog in 2014. Managed and edited by Roberts, it features weekly posts from various JSL financial and medical experts.


What changed: In less than a year, there have more than 9,000 blog visitors, and 115 conversions to the primary website.
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  • Web
  • Web
JSL and Summit Websites JSL Grows Web Presence for Seniors and Adult Children

Jewish Senior Life, a senior living community offering a complete continuum of care on one campus, was seeking to grow its web presence and leads. The target audience: seniors looking for independent living options, and their adult children, who often play a large role in the decision. Roberts redesigned the look/feel of the existing website as well as the independent living site, The Summit at Brighton. We also added numerous videos, and implemented ongoing search engine optimization (SEO) efforts.


What changed: JSL and The Summit now consistently rank in the top five for important keyword searches.
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