The business of technology is all about creating and managing change. Digitization, automation, customization, and disruption are your business. It’s all about keeping up with customer expectations. And, while your model and offerings may evolve on a quarterly basis, thought leadership, content marketing and brand journalism are your most effective long-term marketing strategies.
MasterCard RPPS is an industry leader in electronic bill payment processing, but was struggling to make its business relevancy clear to prospects. A thought leadership event and award-winning print campaign helped translate this complex, low-recognition utility into a meaningful, compelling business asset.
Xerox Managed Print Services needed to be shared with higher-level decision makers and establish more thought leadership. Get Optimistic, a content marketing program did just that, delivering credible, engaging information on today’s technology topics to C-suite execs with a subtle Xerox MPS sell.
Xerox was set to launch a new line of multifunction printers featuring embedded security from McAfee. We were charged with building awareness, educating the audience about potential security threats, and generating quality leads at the McAfee Security Show before the release.
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