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B2B / Technology


The business of technology is all about creating and managing change. Digitization, automation, customization, and disruption are your business. It’s all about keeping up with customer expectations. And, while your model and offerings may evolve on a quarterly basis, thought leadership, content marketing and brand journalism are your most effective long-term marketing strategies.

How MasterCard Markets Back-End Processing with Pizzazz
How MasterCard Markets Back-End Processing with Pizzazz
Putting Xerox in the Center of the Technology Convergence Conversation
Putting Xerox in the Center of the Technology Convergence Conversation
A Positive, Proactive Approach to Security with McAfee
A Positive, Proactive Approach to Security with McAfee
Download eBook
Download eBook
Download eBook

Katrina has worked with and for some of the biggest names in B2B and technology, including Xerox, ITT, and Eastman Kodak. Ready to talk tech with Katrina and her team?

Connect now >
  • D3 Engineering
  • E&I
  • ITT
  • MasterCard Worldwide
  • Philips
  • Xerox
  • XMPie
  • Corning
  • Rochester RHIO
  • Second Wind
  • Thales
  • General Electric
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  • Print
  • Print
  • Direct Mail
  • Web
Sales Cultivation: Turning a Complex MasterCard Offering into a Must-Have

MasterCard RPPS is an industry leader in electronic bill payment processing, but was struggling to make its business relevancy clear to prospects. A thought leadership event and award-winning print campaign helped translate this complex, low-recognition utility into a meaningful, compelling business asset.


What changed: Over 500 event attendees and 121 qualified leads.
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  • App
  • Web
  • Publication
  • Social
Xerox Managed Print Services: Generating Demand through Content Marketing

Xerox Managed Print Services needed to be shared with higher-level decision makers and establish more thought leadership. Get Optimistic, a content marketing program did just that, delivering credible, engaging information on today’s technology topics to C-suite execs with a subtle Xerox MPS sell.


What changed: Over 3,000 appointments, $575 million in MPS pipeline and $30 million in signings.
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  • Trade Show Booth
  • AR Trigger Image
  • Video
  • Email
Xerox and McAfee: Bringing awareness to multifunction printer security

Xerox was set to launch a new line of multifunction printers featuring embedded security from McAfee. We were charged with building awareness, educating the audience about potential security threats, and generating quality leads at the McAfee Security Show before the release.


What changed: 60 sales leads captured at the trade show and a 25% open rate for the post-event emails.
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