The world of printing has turned upside down in 20 years. Shorter runs. Faster deadlines. Web submission. Variable data. Cross-channel requirements. Mobile considerations. We know firsthand what you face every day. Whether you create workflow software, paper or supplies, finishing, consulting services or the printing equipment itself, we can help.
Countless misconceptions around digital printing were creating a major selling barrier for Xerox’s flagship production digital printing device, the iGen. An automated multi-touch campaign leveraging impactful statistics and personalization debunked these myths, clearing the way for iGen sales.
Due to low cost and improving image quality, inkjet technology was fast becoming a popular digital print solution. Xerox had limited inkjet offerings before 2014. That’s when they introduced their own high-speed solution, and acquired the Impika lineup of France. An eye-catching print ad and multi-touch DM campaign driving to Graph Expo let print shop owners know there was a powerful new player in the inkjet space.
For large equipment sales, there’s nothing like connecting with customers at live selling events. Smaller B2B sales may take place online. But significant investments require face-to-face meetings. Roberts has supported Xerox at its major graphic communications trade shows—Print, Graph Expo, Drupa, and others—year after year.
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