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Graphic Communications


The world of printing has turned upside down in 20 years. Shorter runs. Faster deadlines. Web submission. Variable data. Cross-channel requirements. Mobile considerations. We know firsthand what you face every day. Whether you create workflow software, paper or supplies, finishing, consulting services or the printing equipment itself, we can help.

Overcoming Myths … and the Competition: Xerox iGen
Overcoming Myths … and the Competition: Xerox iGen
Xerox Inkjet Makes a Splash
Xerox Inkjet Makes a Splash
See You at Graph Expo and Drupa
See You at Graph Expo and Drupa
Change your Graphic Communications results. Talk to us >

Katrina Busch knows printing, knows cross media, and knows how to help you grow your business. For insights and results, contact us today.

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  • Xerox
  • XMPie
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  • Direct Mail
  • Direct Mail
  • Direct Mail
Xerox Demand Generation: Overcoming Digital Printing Misconceptions

Countless misconceptions around digital printing were creating a major selling barrier for Xerox’s flagship production digital printing device, the iGen. An automated multi-touch campaign leveraging impactful statistics and personalization debunked these myths, clearing the way for iGen sales.


What changed: 547 leads initiated, $4.7 million install revenue generated and an 18:1 ROI.
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  • Print
  • Direct Mail
Xerox Inkjet Makes a Splash Jumping into the Fastest-Growing Print Segment

Due to low cost and improving image quality, inkjet technology was fast becoming a popular digital print solution. Xerox had limited inkjet offerings before 2014. That’s when they introduced their own high-speed solution, and acquired the Impika lineup of France. An eye-catching print ad and multi-touch DM campaign driving to Graph Expo let print shop owners know there was a powerful new player in the inkjet space.


What changed: Standing-room-only breakfast introduction at Graph Expo and multiple signings before the show was over.
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  • Event Activation
  • Virtual Event
  • Direct Mail
  • Print
See You at Graph Expo and Drupa Trade Show Support Helps On-site Sales Soar

For large equipment sales, there’s nothing like connecting with customers at live selling events. Smaller B2B sales may take place online. But significant investments require face-to-face meetings. Roberts has supported Xerox at its major graphic communications trade shows—Print, Graph Expo, Drupa, and others—year after year.


What changed: With support before, during, and after major trade shows, Xerox has been able to exceed lead and sales goals for five years running.
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