Your business is changing. Today, you’re expected to improve patient outcomes. Control costs. Reduce hospital stays. Meet ACA and CMS compliance standards. And manage PMPM. Whether it’s young invincibles, established business owners, providers, even newly eligible Medicare enrollees, we can help you reach them, teach them, and improve the overall health care experience throughout the ecosystem.
As the challenger health insurance brand in Buffalo, Univera had a lot to offer…but not a lot of awareness. An Open Enrollment campaign to showcase Univera’s “real people who really care” put the faces of employees on billboards and mall kiosks throughout the region. Their stories were documented on web videos, and you could hear them on the radio. By humanizing this insurance company, we boosted awareness, preference and goodwill.
Based in central Wisconsin, Security Health Plan (SHP) is a well-established Medicare Advantage HMO with strong ties to their provider sponsors—Marshfield Clinic. SHP’s point of differentiation was incredible above-and-beyond-the-call-of-duty people. So we put those people out front in targeted direct marketing, broadcast, radio, even on web landing pages.
Roughly 15% of the trillions of dollars spent on health care in the U.S. every year go toward prescriptions. One insurer wanted to increase the fill rate of generics and reduce costs for the entire New York State health community.
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