Childhood obesity. Type II diabetes. Smoking cessation. Only behavior change can overcome these debilitating (and costly) national health challenges. And changing behaviors goes well beyond marketing communications. Roberts can help you understand your audience, raise awareness for an issue, denormalize a behavior, start difficult conversations, incent actions, even win community and political support.
With 15% of Rochester-area children overweight or obese, GRHF looked to us to elicit some much-needed change. Underpinned by foundational research, the ongoing “5-2-1-0 Be A Healthy Hero” campaign cut across audiences to educate the public about the dangers of obesity and deliver solutions to overcome this epidemic.
What is Generation F? It means our current generation of children may be the first to have shorter life expectancies than their parents. Why? Too many are overweight or obese. To kick off its “5-2-1-0 Be A Healthy Hero” campaign, GRHF wanted a dramatic TV spot that calls attention to this nationwide crisis.
While concerns over lead in water systems may be at an all-time high, the issue of lead poisoning due to lead-based paint is an ongoing danger in many neighborhoods with older homes. The effects of lead poisoning are irreversible. So prevention is the only viable answer. In Rochester, there’s a coalition that’s raising awareness about the dangers of lead paint and helping homeowners do something about it. The CPLP’s efforts on radio, billboards, TV and online are helping this community eliminate the threat.
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