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Health / Wellness / Prevention


Childhood obesity. Type II diabetes. Smoking cessation. Only behavior change can overcome these debilitating (and costly) national health challenges. And changing behaviors goes well beyond marketing communications. Roberts can help you understand your audience, raise awareness for an issue, denormalize a behavior, start difficult conversations, incent actions, even win community and political support.

Be a Healthy Hero: Tackling Childhood Obesity
Be a Healthy Hero: Tackling Childhood Obesity
What is Generation F? Hint: it’s frightening.
What is Generation F? Hint: it’s frightening.
Even when it’s not in the news, lead poisoning is a serious problem.
Even when it’s not in the news, lead poisoning is a serious problem.
Behavior change is more than advertising. Contact us >

Behavior change is at the core of what we do. And our CEO Bill Murtha leads the way. Whether you’re a chief marketing officer or a chief medical officer, our experience cannot be overlooked.

Contact us today >
  • Greater Rochester Health Foundation
  • Health Integrated
  • Prevention Minnesota
  • Coalition to Prevent Lead Poisoning
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  • Print
  • Outdoor
  • Transit
  • TV
  • TV
Greater Rochester Health Foundation: Curbing childhood obesity

With 15% of Rochester-area children overweight or obese, GRHF looked to us to elicit some much-needed change. Underpinned by foundational research, the ongoing “5-2-1-0 Be A Healthy Hero” campaign cut across audiences to educate the public about the dangers of obesity and deliver solutions to overcome this epidemic.


What changed: By year two of the campaign, awareness was at 60%; by year five, the increase of childhood obesity had plateaued.
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  • TV
Greater Rochester Health Foundation Sounding the Childhood Obesity Alarm

What is Generation F? It means our current generation of children may be the first to have shorter life expectancies than their parents. Why? Too many are overweight or obese. To kick off its “5-2-1-0 Be A Healthy Hero” campaign, GRHF wanted a dramatic TV spot that calls attention to this nationwide crisis.


What changed: By year two of the campaign, awareness was at 60%; by year five, the increase of childhood obesity had plateaued. And the spot still runs today.
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  • Poster
  • Poster
Coalition for Prevention of Lead Poisoning Campaign Raises Awareness and Lowers Levels

While concerns over lead in water systems may be at an all-time high, the issue of lead poisoning due to lead-based paint is an ongoing danger in many neighborhoods with older homes. The effects of lead poisoning are irreversible. So prevention is the only viable answer. In Rochester, there’s a coalition that’s raising awareness about the dangers of lead paint and helping homeowners do something about it. The CPLP’s efforts on radio, billboards, TV and online are helping this community eliminate the threat.


What changed: Since the campaign broke, more than 2,000 property owners have taken advantage of testing and remediation tools, incidents of lead poisoning in children have gone down by 85%, and the whole community feels safer.
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