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Insights on the most anticipated Super Bowl LI ads

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In an effort to understand audience response to the Super Bowl ads this year, the Roberts team assembled some of the most highly anticipated commercials of the year for a Customer Bowl pre-screening event in our in-house studio. We previewed 10 Super Bowl ads to an audience of 35 people from Millennial, Gen X and Boomer generations, measuring their feedback via live polling.

Here’s what we found.

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