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Roberts among Best Direct Marketing Agencies in US


Direct marketing work done by Roberts Communications Inc. earned the agency a spot on the annual BtoB magazine Top Direct Agencies list.

BtoB’s Best 2012 is an annual special publication honoring the top creative and marketing campaigns in the country by small, mid-sized and large agencies across 16 categories. Roberts was one of 39 agencies listed as a Top Direct Agency, based on the percentage of business that is b-to-b, new client wins, growth of business and successful direct marketing campaigns.

“Roberts is proud to make this list of top b-to-b direct agencies,” said Bill Murtha, CEO of Roberts Communications. “This ranking recognizes our ability to maintain a strong core focus on successful direct marketing and we expect to continue growing this portion of our firm’s work.”

Roberts was also honored in the special publication with a winning entry in the creative awards competition. Editors of the magazine selected Roberts’ jazz festival brochure as runner-up in the Non-Traditional category for making “learning about its technologies a fun, engaging game.”

Designed for the 2011 Xerox Rochester International Jazz Festival, the coil-bound brochure held old-school records with a headline artist from each of the past 10 years of the festival. After locating the records by participating in the festival’s annual scavenger hunt, attendees could have one of the records scanned to win a prize instantly.

The Xerox Rochester International Jazz Festival brochure has also won Gold ADDYs on both the local and district levels, which qualified it to compete and then win a National Silver ADDY against thousands of finalists judged at the National ADDY Awards.

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