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Roberts Communications Acquires Brandtatorship


Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency. The acquisition satisfies a number of strategic business growth initiatives for Roberts led by Brandtatorship’s creative, digital and new business expertise in similar business-to-business verticals such as health care, financial services, and technology. The firm’s clients include Brite Computers, The Memorial Art Gallery of the University of Rochester, Heinen’s Fine Foods and local franchises Moe’s Southwest Grill and Smashburger. The acquisition deepens Roberts’ digital marketing, branding, and analytics offerings for clients.

“We’re excited to welcome the team to our family, and this is further evidence of our relentless commitment to create meaningful change for our clients,” said Bill Murtha, Roberts CEO. “This addition provides our clients with more creative, digital, and branding firepower, deepens our core capabilities, and will help fuel our continued growth.”

Brandtatorship’s digital, branding, and creative expertise provides Roberts with an infusion of talent led by founders Courtney Smith Pulire and Joseph Mayernik. They will each join the leadership team with Smith Pulire serving as Director of Business Development and Mayernik as Creative Director. “Joe and I are thrilled to join the Roberts team and our combined strength will benefit our clients,” said Courtney Smith Pulire. In total, all five Brandtatorship employees will be integrated into the Roberts creative, account service, and digital departments.

“As we continued our exploration, it became evident to us that our firms shared similar approaches to client service and cultural synergies,” said Katrina Busch, Roberts President. “I expect the addition and integration of the Brandtatorship team to be seamless and our broadened agency expertise and resources will serve their clients, as well as ours, very well.”

The integration of Brandtatorship is anticipated to boost Roberts 2017 capitalized billings by approximately $2.5 million. The agency now has 66 employees serving dozens of multinational clients in the health, wealth, technology, and industrial sectors.

About Roberts Communications

Founded in 1971, Roberts Communications is a full-service integrated communications firm specializing in advertising, direct marketing, media strategy and public relations. Headquartered in Rochester, N.Y., the firm employs 66 people and generated approximately $52.5 million in capitalized billings in 2015. Roberts uses a branded “CustomerThink” process to create its communications campaigns and has built a national reputation in health care, financial services and B2B communications. In 2012, Roberts was recognized as a top business-to-business advertising agency by BtoB Magazine and one of Advertising Age’s Best Places to Work. The firm was also named a 2016 Top Workplace in Rochester by Democrat & Chronicle. Roberts is a member of the American Association of Advertising Agencies and the Worldcom Public Relations Group. For information on the agency’s unique CustomerThink process and more news about Roberts, visit http://www.robertscomm.com.

About Worldcom Public Relations Group

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 140 offices employing 1,900 staff in 111 markets across six continents. In total, Worldcom partners reported combined revenue of US $343 million last year from 3,286 clients, with some 80 Worldcom partner firms sharing business referrals across 90 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. www.worldcomgroup.com

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