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Cross-Media Automation

What if you could streamline sales and marketing by replacing high-touch, repetitive manual processes with automated solutions? That’s cross-media marketing automation. And we know how to put it to work for you. We can strategize and run your programs through our licensed XMPie platform, for personalized print, email, landing pages, and mobile. Or we’ll work with your platform—Eloqua, Marketo, Constant Contact, Silverpop, you name it.

Xerox Managed Print Services Lead Generation
Xerox Managed Print Services Lead Generation
Overcoming Myths … and the Competition: Xerox iGen
Overcoming Myths … and the Competition: Xerox iGen
Health Integrated Focuses on People
Health Integrated Focuses on People
Ready to automate? Choose the right partner. Talk to us >

From clean data to optimized image assets to A/B testing, EVP Bruce Kielar and the team will make automation work harder for you.

Contact us today >
  • Health Integrated
  • MasterCard Worldwide
  • Xerox
  • XMPie
  • Mohawk
  • Email
  • Print
  • Web
Xerox Managed Print Services Lead Generation: Leveraging Analyst Accolades for Leads and Market Share

Xerox was consistently cited as the #1 provider for its Managed Print Services by four major analyst organizations. Yet they were losing market share in this fast-growing category. By creating a lead-gen program built around analyst accolades, the market leader hoped to regain momentum and create new conversations with prospects. Roberts not only crafted the email outreach but also designed numerous content assets (white papers, articles, FAQ lists, etc.) to help drive inquiries.

What changed: After three waves of email and telesales outreach, hundreds of assets were downloaded and dozens of meetings scheduled.
  • Direct Mail
  • Direct Mail
  • Direct Mail
Xerox Demand Generation: Overcoming Digital Printing Misconceptions

Countless misconceptions around digital printing were creating a major selling barrier for Xerox’s flagship production digital printing device, the iGen. An automated multi-touch campaign leveraging impactful statistics and personalization debunked these myths, clearing the way for iGen sales.

What changed: 547 leads initiated, $4.7 million install revenue generated and an 18:1 ROI.
  • Web
  • Emails and Landing Pages
  • Infographic
Storytelling in Health Care How Health Integrated Redefined Its Space

In the fast-changing business of health insurance, leaders are expected to stay current, keep costs down, ensure a quality member experience, and look out for the health of the whole community. Health Integrated is a unique resource that helps health plans effectively and efficiently serve special needs populations, a costly mandate for many plans. Through a new brand position, redesigned website, a series of information-packed emails, plus live thought leadership events, Health Integrated is helping, not selling.

What changed: A storytelling approach to the website redesign and a content-marketing strategy for email outreach have tripled website traffic and inquiries.

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