What if you could streamline sales and marketing by replacing high-touch, repetitive manual processes with automated solutions? That’s cross-media marketing automation. And we know how to put it to work for you. We can strategize and run your programs through our licensed XMPie platform, for personalized print, email, landing pages, and mobile. Or we’ll work with your platform—Eloqua, Marketo, Constant Contact, Silverpop, you name it.
Xerox was consistently cited as the #1 provider for its Managed Print Services by four major analyst organizations. Yet they were losing market share in this fast-growing category. By creating a lead-gen program built around analyst accolades, the market leader hoped to regain momentum and create new conversations with prospects. Roberts not only crafted the email outreach but also designed numerous content assets (white papers, articles, FAQ lists, etc.) to help drive inquiries.
Countless misconceptions around digital printing were creating a major selling barrier for Xerox’s flagship production digital printing device, the iGen. An automated multi-touch campaign leveraging impactful statistics and personalization debunked these myths, clearing the way for iGen sales.
In the fast-changing business of health insurance, leaders are expected to stay current, keep costs down, ensure a quality member experience, and look out for the health of the whole community. Health Integrated is a unique resource that helps health plans effectively and efficiently serve special needs populations, a costly mandate for many plans. Through a new brand position, redesigned website, a series of information-packed emails, plus live thought leadership events, Health Integrated is helping, not selling.
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