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Content Marketing


Helping, not selling. That’s the fundamental idea behind the hottest trend in B2B—content marketing. It’s actually not new. Marketers have been providing useful information that moves prospects toward a sale for more than 100 years. Because content marketing is key to building awareness, trust, credibility, and preference before the selling conversation ever begins.

Putting Xerox in the Center of the Technology Convergence Conversation
Putting Xerox in the Center of the Technology Convergence Conversation
'Art of Aging' Blog Builds Credibility of Senior Living Community
'Art of Aging' Blog Builds Credibility of Senior Living Community
How ITT Goulds Created a Special Day Just for Pumps
How ITT Goulds Created a Special Day Just for Pumps
More than buzzwords, let’s talk content marketing. Contact us >

Original editorial. How-to videos. Infographics. Third-party content licensing. Curation. Strategy and analytics. Katrina Busch and the Roberts team can rock it all.

Contact us today >
  • Greater Rochester Health Foundation
  • Iberdrola USA
  • ITT
  • Jewish Senior Life
  • M&T
  • Xerox
  • Cummins Power Generation
  • HSBC
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Xerox Managed Print Services: Generating Demand through Content Marketing

Xerox Managed Print Services needed to be shared with higher-level decision makers and establish more thought leadership. Get Optimistic, a content marketing program did just that, delivering credible, engaging information on today’s technology topics to C-suite execs with a subtle Xerox MPS sell.


What changed: Over 3,000 appointments, $575 million in MPS pipeline and $30 million in signings.
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  • Web
'Art of Aging' Blog: Jewish Senior Life Connects with "Art of Aging" Blog

In an effort to increase web traffic, reach prospective residents and their families, and build credibility in the crowded senior living space, JSL introduced the “Art of Aging” blog in 2014. Managed and edited by Roberts, it features weekly posts from various JSL financial and medical experts.


What changed: In less than a year, there have more than 9,000 blog visitors, and 115 conversions to the primary website.
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  • Identity
  • Poster
  • Poster
  • Web
ITT Goulds: Preempting Market Disruption with Brand Reinforcement

ITT Goulds was looking to protect against market disruption during a major brand transition. We introduced several high-visibility brand reinforcement programs before the change, including Pump Appreciation Day (PAD), which featured awards, videos and customer stories, and the World of Pumps Quiz.


What changed: 10,000 quiz-takers and PAD engaged distributors and engineers worldwide.
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