Does your business host selling events, participate in trade shows, sponsor teams, concerts, or shows? Get the most for your investment. Generate new leads. Cement current relationships. Close on-the-fence deals. We can create meaningful, memorable branded experiences—before, during, and after live engagements. See what we’ve done for others.
Xerox Focus Forward was a live, Xerox-owned thought leadership event series. The one-day event platform was tailored and delivered ten times over seven months in key cities throughout the U.S. Featuring national-caliber speakers (usually Bill Taylor, cofounder of Fast Company) and local business experts, Focus Forward promised “no sleepy slideshows” and did not disappoint.
Each year the Xerox Rochester International Jazz Festival draws thousands of artists and over 150,000 attendees to a nine-day festival. As title sponsor, Xerox had a chance to create awareness, showcasing its products and services. Roberts drove event activation through live, on-site activity and a mobile app, connecting visitors with the Xerox brand.
Payment pioneer MasterCard wanted to share a new way to pay at a packed football stadium. They chose to roll out a unique wristband payment device at the Peyton Manning vs. Eli Manning game at Giants Stadium. Roberts helped execute the winning strategy with signage, packaging, and promotional instructions.
To increase awareness of their business process capabilities and drive the message about how Xerox simplifies the way work gets done, Xerox created simple@work, a two-day event in March 2014. With help from Roberts, Xerox brought together brilliant minds, dynamic speakers, industry leaders, and customers.
Xerox had a long-standing sponsor relationship with the Buffalo Bills. When the NFL team moved its training camp to St. John Fisher College, Xerox upped its game to engage sports fans before the season even began. Roberts helped create photo opportunities, game schedule giveaways, custom-printed trading cards, and more.
ITT Water and Wastewater was looking to generate buzz around its offerings at the industry’s signature water event, WEFTEC. A set of striking displays, on-site PR support for interviews, and multiple training presentations engaged engineers and garnered substantial media attention.
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