When it comes to interactivity, an amazing user experience and back-end tracking and analytics are the cost of entry. Today we’re creating mobile apps, calculators, augmented reality experiences, personalized microsites, user-generated content campaigns, interactive video, motion graphics, and more. Want to know if something’s possible? Our insanely talented programmers find out, try it out, and bring it to life for you.
Xerox Managed Print Services needed to be shared with higher-level decision makers and establish more thought leadership. Get Optimistic, a content marketing program did just that, delivering credible, engaging information on today’s technology topics to C-suite execs with a subtle Xerox MPS sell.
In the fast-changing business of health insurance, leaders are expected to stay current, keep costs down, ensure a quality member experience, and look out for the health of the whole community. Health Integrated is a unique resource that helps health plans effectively and efficiently serve special needs populations, a costly mandate for many plans. Through a new brand position, redesigned website, a series of information-packed emails, plus live thought leadership events, Health Integrated is helping, not selling.
Each year the Xerox Rochester International Jazz Festival draws thousands of artists and over 150,000 attendees to a nine-day festival. As title sponsor, Xerox had a chance to create awareness, showcasing its products and services. Roberts drove event activation through live, on-site activity and a mobile app, connecting visitors with the Xerox brand.
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