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PR/Social Media


Public relations looks a whole lot different than it did just a few years ago. So does our team. Think: j-school pedigree with digital and social media savvy. From blogging to webinars to media relations and speaker coaching, we move quickly and effectively to be sure your story is told right.

ITT webinar Series Grows with Social
ITT webinar Series Grows with Social
'Art of Aging' Blog Builds Credibility of Senior Living Community
'Art of Aging' Blog Builds Credibility of Senior Living Community
Crisis Averted: Exposing Truth Behind Disturbing Viral Video
Crisis Averted: Exposing Truth Behind Disturbing Viral Video
Want to get the word out? Talk to us >

Whether you want to plan your editorial calendar for the year…or effectively respond to today’s PR crisis, Gregg Dinino and the Roberts team of brand journalists are ready to rock.

Contact us today >
  • Iberdrola USA
  • ITT
  • Jewish Senior Life
  • Lifetime Healthcare Companies
  • Prevention Minnesota
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  • Web
  • Mobile
ITT Webinar Series Grows with Social

How do you engage plant managers, engineers, and pump industry specialists across six continents and collect customer data to support the larger content strategy? Develop a webinar series that tackles four topics they care about most. And promote it through the social media channels where they are.


What changed: Online registration exceeded goal by 220%; and attendance surpassed expectations by 250%, including engineers from four target industries in 67 countries on six continents.
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  • Web
'Art of Aging' Blog: Jewish Senior Life Connects with "Art of Aging" Blog

In an effort to increase web traffic, reach prospective residents and their families, and build credibility in the crowded senior living space, JSL introduced the “Art of Aging” blog in 2014. Managed and edited by Roberts, it features weekly posts from various JSL financial and medical experts.


What changed: In less than a year, there have more than 9,000 blog visitors, and 115 conversions to the primary website.
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Crisis Communications Success Crisis Averted: Exposing Truth Behind Disturbing Viral Video

Monroe Veterinary Associates faced a reputation crisis. Hundreds of calls were coming in and news stories were being developed due to a misleading viral video produced by a competitor. The Roberts PR team was able to end the news cycle and online social discussions within 24 hours by quickly crafting a series of communications for the media, employees, and customers.


What changed: A follow-up article in local paper discredited the accusations and the video's creator agreed to remove it from YouTube.
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