Public relations looks a whole lot different than it did just a few years ago. So does our team. Think: j-school pedigree with digital and social media savvy. From blogging to webinars to media relations and speaker coaching, we move quickly and effectively to be sure your story is told right.
How do you engage plant managers, engineers, and pump industry specialists across six continents and collect customer data to support the larger content strategy? Develop a webinar series that tackles four topics they care about most. And promote it through the social media channels where they are.
In an effort to increase web traffic, reach prospective residents and their families, and build credibility in the crowded senior living space, JSL introduced the “Art of Aging” blog in 2014. Managed and edited by Roberts, it features weekly posts from various JSL financial and medical experts.
Monroe Veterinary Associates faced a reputation crisis. Hundreds of calls were coming in and news stories were being developed due to a misleading viral video produced by a competitor. The Roberts PR team was able to end the news cycle and online social discussions within 24 hours by quickly crafting a series of communications for the media, employees, and customers.
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